Shopping for a New Ford Mustang Chicago Illinois buyer Moe Johnson found his way to Fair Oaks Ford from a Google search. What began as a simple Google search for New Ford is now a satisfied customer driving down the road.
This success story has become routine for Fair Oaks Ford. Droves of prospective buyers are have been coming into the showroom confident that they are about to make a smart purchasing decision. Business has been booming since Fair Oaks Ford launched their new website. According to Forbes Magazine, March 2010 saw the automotive sales climb 24.3%; clearly motivated buyers are showing confidence in the industry. With the automotive industry showing signs of life Fair Oaks Ford has capitalized on this trend by unveiling a new database-driven website.
There is good reason for buyers to be confident. The major automakers are posting gains once again and the lineup of new cars has buyers salivating. From fuel-sipping hybrids to head-turning new additions to the sports car segment, it seems that innovation now rules the industry. Now more than ever the challenge of selling cars is getting the inventory in front of these quality buyers.
The automotive industry has been hit remarkably hard the last few years. The economic downturn exposed several dealerships that were unable to compete in a modest buying market. Several dealerships had to close due to dwindling sales, over extension of capital, or substandard management. The surviving dealerships are now flourishing that buyers are once again ready to make deals. Just a few years ago many dealerships were facing extinction. As credit scores fell and quality buyers grew scarce, many dealerships faced hard choices about their spending. Without a stream of new buyers many dealerships had to close. The survivors of the downturn have found exciting new ways to maximize their advertising dollars using the internet to effectively display their inventories.
”After implementing the strategic formula for success that JPM provides Fair Oaks Ford has become more visible than any other dealership in the area. Ranking first in search engine results for key terms allows the buyer to have a pleasing experience when shopping for a vehicle. Our new website allows the consumer the ease of one click navigation along with full representation of the inventory.”
Norm Zienty, Owner Fair Oaks Ford
Regardless of the economic conditions, Jorn & Price Marketing has allowed Fair Oaks Ford to become more successful than ever before. The inventory cycles quickly and the profits are outstanding. Fair Oaks Ford has high hopes for continued success as the economy continues its recovery.
